When Not If: A Ceo's Guide to Overcoming Adversity - Hardcover

by Jeff Martinovich (Author), John Kador (Author)

A book for turbulent times, When Not If is essential reading for anyone preparing to lead through crisis and change. Jeff Martinovich's gripping story of resilience and perseverance is carefully interwoven with actionable lessons from a CEO who journeyed from zero to a billion, only to be reduced back to zero - and a shocking 14-year prison sentence.

True, not every reader will experience the trials faced by Jeff. The circumstances of the crisis will differ, but the responses Jeff advocates will bear fruit in most all situations. When Not If gives readers a toolkit of proven practices, behaviors, and actionable takeaways that prepare leaders to survive when the black swan knocks on their front do or.

So if you're ready to take your leadership skills to the next level and emerge stronger from any crisis, When Not If is a mandatory guide for you.

Back Jacket

A Leadership Master Class on How to Thrive in the Face of Crisis Tactics for triumphing over extreme adversity

Leadership and adversity go hand-in-hand, and it's only a matter of time before every leader is tested. A powerful curriculum to help readers deal with adversity and emerge stronger than before, When Not If is based on a simple yet powerful value proposition: it's not a matter of if a leader will face adversity, but when.

Drawing on his own experience of facing intense adversity, Jeff Martinovich offers a master class on how to thrive in the face of crisis. Discover the powerful mindset shifts and tactical strategies which enable leaders to cope when adversity threatens to stretch resilience to the breaking point. Whether you're a CEO, entrepreneur, or team leader, this book is an essential resource for anyone who wants to be prepared for the adversity just around the corner, or even the kind of nuclear meltdown Jeff experienced. With its proven practices, behaviors, tools, and actionable takeaways, When Not If provides readers with a real-life manual to survive and thrive in any situation. Yes, the key is not only to make it through, but to turn disadvantages into Monster Advantages. His survival and success story is one he never thought possible, and with this book as their guide, readers can be confident in their own ability to overcome any obstacle.