Traversing the Valley of Death: A practical guide for corporate innovation leadersTraversing the Valley of Death: A practical guide for corporate innovation leaders
Traversing the Valley of Death: A practical guide for corporate innovation leaders
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Traversing the Valley of Death: A practical guide for corporate innovation leaders - Paperback

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Traversing the Valley of Death: A practical guide for corporate innovation leaders
Traversing the Valley of Death: A practical guide for corporate innovation leaders - Paperback
$33.93
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by Paul C. Mugge (Author), Robert B. Tucker (Foreword by), Stephen K. Markham Ph. D. (Author)

Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new markets and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.

Author Biography

Stephen K. Markham, Ph.D., and Paul Mugge are the former and present Executive Directors of the Center for Innovation Management Studies (CIMS) at North Carolina State University. CIMS is a unique industry-academic collaborative focused on how organizations implement innovation.

Number of Pages: 216
Dimensions: 0.46 x 9.02 x 5.98 IN
Publication Date: December 15, 2014
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