Think Like a Marketer: What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition - Paperback

by Lauron Sonnier (Author)

Turn Yourself and Your Business Into a Marketing Machine

To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.

Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.

Chock-full of specific examples and proven pro-cesses, this book will teach and show you how to:

Think, act, and communicate like a mar-keting pro.

?Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).

?Stand out in a cluttered and overcrowded marketplace.

?Stir the pot to build and maintain marketing momentum.

?Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.

Author Biography

Lauron Sonnier is president of Sonnier Marketing & Communications, Inc. (Houston, Texas). She has helped countless companies, managers, and entrepreneurs put marketing into action to grow their businesses on a daily basis. A member of the National Speakers Association, Sonnier presents powerful marketing ideas and strategies to audiences worldwide. She has spent 20 years in the marketing trenches as a marketing director, advisor, and business owner.

Number of Pages: 224

Dimensions: 0.7 x 8.8 x 5.9 IN

Publication Date: July 15, 2009