The Value Mix: The Framework to Create Meaningful Products and Services for Your Audience - Paperback

by Guerric de Ternay (Author)

How do you go from an idea to a compelling product strategy? How do you translate a customer interview into marketing insight?

In The Value Mix, Guerric de Ternay answers these important questions.

★ Filled with innovation frameworks and examples, this short practical book helps you solve a big challenge every business faces: how do you create meaningful and successful products or services, i.e., design new value propositions that matter to your customers. ★

The Value Mix is complementary to the lean startup methodology, the design thinking process, and customer development research.

This is a must-read for anyone who deals with innovation and strategy, whether you're:

✓ A product manager
✓ An entrepreneur
✓ An innovation consultant
✓ A market researcher
✓ A marketing or brand manager

You want to create meaningful value propositions for your customers? The Value Mix tells you how.

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ANSWERS TO YOUR QUESTIONS

✓ How should I structure my customer interviews?

✓ What should I take into account when I design a value proposition?

✓ What matters most to my customers?

✓ Who are my real competitors?

If you're eager to answer those questions, have a look at The Value Mix.

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A BOOK FOR ENTREPRENEURS

This book is also a great read if you want to start a business. The Value Mix is tailored to help you refine your startup idea.

It will also help you highlight all the hypotheses that you need to test with your potential customers. It's a great tool to generate new ideas, as well as run your own market research.

Indeed, The Value Mix will guide your research so you can form deep customer insight and turn them into a compelling value proposition. The goal is to give you the tools that will help you design the right product strategy.

And this is why, The Value Mix builds on the lean startup, design thinking, and customer development. It is also great way to explore the heart of your business model, i.e., value proposition design.

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A BOOK FOR CONSULTANTS

You will also be interested in The Value Mix if you are looking at making a career in innovation consulting. The frameworks and concepts presented are really useful to better understand the innovation space.

Many people who have applied to consulting firms have used these concepts to nail their case interviews.

That's because the business frameworks that come in The Value Mix will equip you with a structure to think about new product development.--USEFUL INSPIRATIONThe Value Mix will be a relevant read whether you're working on a business plan, starting your company, or in the process of developing a new product or service. It will bring you the inspiration you need to build your venture, and create value for your customers.

From one side, the book dives deep into the world of consumer behaviour, psychology, and market research. It brings you useful concept so you can better understand your audience.

From the other side, it gives you a framework to think about product management and strategy, bringing concepts from economics, design, and engineering.

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RELATABLE EXAMPLES

To bring the concepts of The Value Mix to life, the book features examples ranging from small and medium businesses (SMBs) to larger organisations such as Coca-Cola, Eurostar, Ryanair, Apple, and Google.

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LOOKING TO GROW YOUR BUSINESS?

If you're looking for new ideas, new ways to grow your business, you'll enjoy reading Guerric de Ternay's most recent book: The Opportunity Lenses.

The book will equip you with frameworks and tools to think about the future growth of your company.