The Righteous Brand: Consumer Brand Relationships in a Polarized World - Paperback
The Righteous Brand: Consumer Brand Relationships in a Polarized World - Paperback
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by Max Blackston (Author)
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.
Author Biography
Max Blackston is a brand strategist, market researcher, and consumer psychologist with a long record of innovation in the consumer sciences. Following stints as managing director of Unilever research companies in Milan and London, Max moved to New York as Head of Strategic Planning at Ogilvy & Mather Advertising. He became worldwide brand research leader at Research International, and consultant with Young & Rubicam's BrandAsset Valuator Group in New York. Max is founding partner at Blackbar Consulting.
