The Naming Book: 5 Steps to Creating Brand and Product Names That SellThe Naming Book: 5 Steps to Creating Brand and Product Names That Sell
The Naming Book: 5 Steps to Creating Brand and Product Names That Sell
BooksCloudSKU: 9781599186665

The Naming Book: 5 Steps to Creating Brand and Product Names That Sell - Paperback

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The Naming Book: 5 Steps to Creating Brand and Product Names That Sell
The Naming Book: 5 Steps to Creating Brand and Product Names That Sell - Paperback
$26.99
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by Brad Flowers (Author)

A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.

Author Biography

Brad Flowers co-founded Bullhorn, an agency that builds confident brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, which he finds more useful than he expected. He lives in Lexington, KY with his wife and two kids.

Number of Pages: 164
Dimensions: 0.6 x 8.9 x 6 IN
Publication Date: March 17, 2020
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