The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer SocietyThe Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
BooksCloudSKU: 9780415903530

The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society - Paperback

$96.08
Shipping calculated at checkout.
In stock (50)
The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society - Paperback
$96.08
Still deciding?
Logo for GOVX ID, a service used to verify military, first responder, nurse or teachers to qualify them for discounts

Discount available for Military, First Responders, Medical Workers and Teachers

Payment & Security
American Express
Apple Pay
Diners Club
Discover
Google Pay
Mastercard
PayPal
Shop Pay
Venmo
Visa

Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.

Security
Related categories
Arts & Music - VysnArts & Music Automotive - VysnAutomotive Baby & Kids - VysnBaby & Kids Beauty & Body - VysnBeauty & Body Books & Collectibles - VysnBooks & Collectibles Clothing & Fashion - VysnClothing & Fashion Electronics - VysnElectronics Fitness Equipment - VysnFitness Equipment Food & Beverages - VysnFood & Beverages Health & Wellness - VysnHealth & Wellness Home & Garden - VysnHome & Garden Jewelry & Watches - VysnJewelry & Watches Mobility & Accessibility - VysnMobility & Accessibility Office & Work - VysnOffice & Work Pet Supplies - VysnPet Supplies Sports & Outdoor - VysnSports & Outdoor Toys & Games - VysnToys & Games Travel & Luggage - VysnTravel & Luggage
High-Quality MaterialsMade with premium materials for long-lasting use.
Easy to UseSimple design for quick setup and convenience.
Versatile & Multi-PurposePerfect for home, office, or on-the-go.
Satisfaction GuaranteeLove it or return it for a full refund.

by Sut Shally (Author), Sut Jhally (Author), Jhally Sut (Author)

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

Author Biography

Sut Jhally teaches at the University of Massachusetts at Amherst.

Number of Pages: 240
Dimensions: 0.57 x 9.18 x 6.06 IN
Publication Date: December 12, 1990
Free shipping on all U.S. orders
Easy returns and exchanges
30 day money back guarantee