The Business that Owns You: The five keys to taking it back - Paperback

by Rob Williams (Author), Justin Maxwell (Author)

DO YOU OWN YOUR BUSINESS, OR DOES YOUR BUSINESS OWN YOU?

You've gone beyond the startup phase, yet the demands of growth, your team, and your own ambitions have left you working harder without creating the value, freedom, or wealth you intended.

The Business that Owns You gives you the five keys to building a business that funds the life you really want. Told as a modern parable, this book follows one owner-investor's journey from working in the business that owns him to building one that finally works for him.

Read this book to:

- Clarify your long-term vision for your business, so you know exactly what you need to do today

- Prioritize your goals

- Empower every person on your team to define what "good" looks like for their own role

- Connect team standards and performance to the numbers that drive value

- Evaluate your business as an investor would-as an asset that works for you rather than a job that rules you

Author Biography

Justin Maxwell is a partner at Big Life Financial, a fractional family office helping seven- and eight-figure founders build wealth with the same institutional discipline typically reserved for the ultra-wealthy. He has spoken on more than sixty stages and helped founders across the country create generational wealth. He works specifically with founders who are ready to stop running a job and start owning an asset.

Rob Williams has spent more than three decades as an operating partner and investor across forty-plus transactions in the UK, US, and international markets, working at the exact point where strategy turns into execution. He devised the Five Keys after watching the same pattern break business after business--not lack of opportunity, but a founder, team, and capital strategy that never aligned. He decided that founders deserved a way to fix that before the exit, not during it.