The Brand Glossary - Paperback
The Brand Glossary - Paperback
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by Interbrands Brandchannel (Author), Andres Velasquez (Author), Paola Norambuena (Author)
We know is still crucial - critical to understand Brand and Branding terms and to have its definitions. Here I am re-delivering (re-designed) an easy-to-use reference that helps define, understand and demystify the most common terms used in this field of Brand Management -according to Interbrand, a practice that, by its very nature, loves to create terms to give form to new ways and ideas. And while you read the language of brands is an invitation for you to share and challenge these definitions- both in words, and in practice.
Author Biography
Andrés Velásquez is a Psychology and Cognitive Science Graduate from Jesuit´s Xavierian University (Colombia), did a Marketing Communication Diplomature through the Dale Carnegie Institute, holds a Master Degree on Advertising of Universitat de Barcelona and Postgraduate Studies on Business -focusing on the Digital- with its Escuela de Empresa and the Life Long Learning Institute; most recently, got an Scholarship from US Department of State serving as a Fellow on Research and Innovation at Missouri State University appointed for the Springfield Area Chamber of Commerce. Andres Velasquez is a also Freelance Speaker and Trainer since 2007.
