Strategic Brand Design: Designing Brand Identity From a Marketing Perspective - Paperback
Strategic Brand Design: Designing Brand Identity From a Marketing Perspective - Paperback
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by Roel Stavorinus (Author)
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing design for brands, addressing this from a marketing perspective.
Author Biography
Roel Stavorinus is an independent brand and design strategist and has completed more than ninety brand projects over the past twenty years - alternately on the side of organisations (clients) and that of creative agencies. In the past, Roel worked as a lecturer at various colleges. He still gives guest lectures and training. He also regularly publishes articles about brand, marketing and design.
