
Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding - Paperback
Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding - Paperback
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by Brandi Watkins (Author)
This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.
Author Biography
Brandi Watkins is assistant professor of public relations at Virginia Tech.



















