Seo For Beginners 2023: Complete Beginner's Guide To Search Engine Optimization - Paperback

by Oliver S. Huneycutt (Author)

You will have heard of search engine optimization if you own a website (SEO).

Every day, people use the internet to browse and conduct searches. GlobalWebIndex estimates that 60% of people worldwide have access to the internet. And did you know that 53% of B2B and B2C website traffic comes from organic search? That implies that search engines like Google may account for more than half of the traffic to your website. To increase website traffic, you must optimize your website for search engines.

Yet only 30% of US business owners reportedly have an SEO plan, according to The Manifest. Most business owners who have tried it found it too time-consuming and have had little success with SEO.

What you will learn:

• What is SEO & why is it important?
• How-do-search-engines-work
• Search engine basics
• How search engines build their index
• How search engines rank pages
• How search engines personalize search results
• Keyword research & keyword targeting
• On-page SEO optimization
• Information architecture
• Content marketing & link building
• Technical SEO
• How to track & measure SEO results
• How to do SEO for a website
• Mobile, international, and local SEO
• Useful vocabulary