Scaling the Tail: Managing Profitable Growth in Emerging Markets - Hardcover
Scaling the Tail: Managing Profitable Growth in Emerging Markets - Hardcover
$96.08
/
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
by Seung Ho Park (Author), Gerardo R. Ungson (Author), Andrew Cosgrove (Author)
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
Author Biography
Author Seung Ho Park: Seung Ho Park is a Professor of Strategy at China Europe International Business School, China. Author Gerardo R. Ungson: Gerardo R. Ungson is Y.F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, USA. Author Andrew Cosgrove: Andrew Cosgrove is a Global Lead Analyst at Ernst & Young, UK.
