Retail Marketing Management: The 5 Es of RetailingRetail Marketing Management: The 5 Es of Retailing
Retail Marketing Management: The 5 Es of Retailing
BooksCloudSKU: 9781526446855

Retail Marketing Management: The 5 Es of Retailing - Paperback

$179.80
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Retail Marketing Management: The 5 Es of Retailing
Retail Marketing Management: The 5 Es of Retailing - Paperback
$179.80
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by Dhruv Grewal (Author)

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

Number of Pages: 200
Dimensions: 0.5 x 9.4 x 6.6 IN
Publication Date: December 14, 2018
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