BooksCloudSKU: 9781793613660
Research Perspectives on Social Media Influencers and their Followers - Paperback
$84.31
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$84.31
Research Perspectives on Social Media Influencers and their Followers - Paperback
$84.31
/
Research Perspectives on Social Media Influencers and their Followers - Paperback
$84.31
/
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by Brandi Watkins (Editor), Kelli S. Burns (Contribution by), Joanna Boudreaux (Contribution by)
This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
Author Biography
Brandi Watkins is associate professor in the School of Communication and Digital Media at Virginia Tech.
Number of Pages: 248
Dimensions: 0.56 x 9 x 6 IN
Illustrated: Yes
Publication Date: August 22, 2022
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