BooksCloudSKU: 9781793613639
Research Perspectives on Social Media Influencers and Brand Communication - Paperback
$84.31
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$84.31
Research Perspectives on Social Media Influencers and Brand Communication - Paperback
$84.31
/
Research Perspectives on Social Media Influencers and Brand Communication - Paperback
$84.31
/
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by Brandi Watkins (Editor), Alisa Agozzino (Contribution by), Courtney A. Barclay (Contribution by)
This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.
Author Biography
Brandi Watkins is associate professor in the School of Communication and Digital Media at Virginia Tech.
Number of Pages: 208
Dimensions: 0.44 x 9 x 6 IN
Illustrated: Yes
Publication Date: August 18, 2022
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