Real: A Path to Passion, Purpose and Profits in Real Estate - Paperback

by Spencer Rascoff (Contribution by), Marc Siden (Contribution by), Lani Rosales (Author)

Not your ordinary book on Real Estate. It's a book about Life, People, Health, Rejuvenation and Habits. Contributions by Real Estate's Most Influential Leaders:

• Spencer Rascoff - CEO, Zillow
• Pete Flint - CEO, Trulia
• Sherry Chris - CEO, Better Homes & Gardens
• Krisstina Wise - CEO, Good Life
• Marc Davison - Partner, 1000watt
• Dave Crumby - CEO, realvolve
• Austin Allison - CEO, dotloop
• Lisa Archer - Co-founder, Geeky Girls
• Matt Beall - Broker, Hawaii Life Real Estate
• Vanessa Bergmark - Partner, Red Oak Realty
• Kim Colaprete - Founder, Team Diva
• Nobu Hata - NAR Director
• Dottie Herman - CEO, Douglas Elliman Real Estate
• Tina Mak - Broker, Coldwell Banker
• Michael McClure - CEO, VerifiedAgent.com
• Kelly Mitchell - Founder, Agent Caffeine
• Tara-Nicholle Nelson - Founder, REThink
• Marc Siden - CEO, Onboard Informatics
• Kendyl Young - Owner, Diggs

Foreword by: Michele Serro - Founder, Doorsteps
Artwork by: Joey Roth

Most Real Estate Books fall short. REAL goes beyond mere tactics and strategies to focus on the core of what really matters - You. With featured stories from Real Estate's Thought Leaders including Marc Davison, Spencer Rascoff, Sherry Chris, Krisstina Wise and many more. If building a real estate business that lasts is important to you - this is a book you surely won't want to miss!

Build to Last

What stalls most agents from building sustainable businesses is the misconception that getting from point A to objective B will require more energy, skill, and time than we have. So we revert to short-cuts. But the truth is big problems are rarely solved with big solutions, but by a sequence of small solutions, sometimes over weeks, months, years, and sometimes over decades.

It's About YOU

• A minimalist approach to marketing
• How to serve from the inside out
• Why Habits are more vital than goals
• How to cycle your energy and interest
• Why Authenticity matters more than Salesmanship
• Chase the Passion - Not the Money
• Why People - are your REAL portfolio
• Truth about Happiness and Money
• Health - Building a Sustainable You
• Practice - You are what you do
• Why Real Estate Craftsman will take over