Product Strategy: Mastering the Basics and Dominating the Competition - Paperback
Product Strategy: Mastering the Basics and Dominating the Competition - Paperback
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by Gary Metcalfe (Author)
So you have a great product. Guess what? Your competitors have one as well.
How do you ensure that your product stands out? How do you guarantee the success of your hard work?The answer:
Product Strategy
All great products need a great strategy. In fact, a great strategy may save a mediocre product but very rarely does it work the other way!
Learning the key elements of a great strategy is key to ensuring a productive rollout. Here's just a small taste of the problems a great strategy solves:
- Unclear product goals
- Customer miscommunication
- Poor vision and hefty backlogs
- Lack of feedback
- Poor marketing
and much much more.....
Product strategy encompasses a large number of principles. In this book you will learn the basics which will help you get your strategy up and running in no time!
Here's a small taste of what you'll learn:
- Elements of a great vision
- Optimal marketing strategies
- Customer feedback
- How to fix a bad strategy
- Product management
- Important roles
- Careers in product management
Grab your copy today and learn how you can ensure a successful product launch and create the results you desire within your organization!
