Practical Local Business Marketing: Your guide to practical affordable local business marketing that works! - Paperback
Practical Local Business Marketing: Your guide to practical affordable local business marketing that works! - Paperback
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by Lonnie Jay Rakestraw (Author)
Practical Local Business Marketing is your guide to proven cost-effective marketing methods that work.
Most business owners have never had someone take the time to explain the major tools that are available to them for their marketing efforts and how they fit together - until now.
This book contains the same information that I have used successfully many times to help local businesses get more customers. Written in a conversational tone, I want you to feel like you are getting advice from a friend. After all, this is the same advice and information that I would give to to my closest friend.
You will learn:
- What tools to use to get the greatest return on your investment.
- Why you want to use them.
- When it makes sense to use them.
- How to maximize their effectiveness.
By the time you finish reading this book, you will be able to define a marketing strategy for your business that is practical and doable. You will understand where your target market is looking for local products and services, how to reach them, and how to engage with them after you get them into your business so that you keep them.
Author Biography
Lonnie Rakestraw is one of the country's foremost experts on local business marketing. An author, business consultant, and entrepreneur, Lonnie teaches local business owners how to take advantage of online and offline tools to implement practical marketing methods that will drive sales and grow their business. Lonnie maintains two offices in Florida. One in Lakeland (LakelandWebDesigns.com) and one in Fort Lauderdale (BriteFutureMarketing.com). He has helped numerous local business owners across Florida and throughout the United States. Lonnie has always worked in the business and Information Technology arenas. Having worked an computer systems in a wide range of industries from hospitality to retail to insurance, Lonnie has gained a vast array of knowledge. From programmer to CIO for the Japan branch of one of the largest insurance companies in the world, Lonnie has always been a results-driven top performer. Let Lonnie put his experience and knowledge to use for you and your business!
