BooksCloudSKU: 9780446530644
Polling Matters: Why Leaders Must Listen to the Wisdom of the People - Hardcover
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Polling Matters: Why Leaders Must Listen to the Wisdom of the People - Hardcover
$44.00
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Polling Matters: Why Leaders Must Listen to the Wisdom of the People - Hardcover
$44.00
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by Frank Newport (Author)
Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
Number of Pages: 302
Dimensions: 1.05 x 9.25 x 6.34 IN
Publication Date: August 12, 2008
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