Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and ImaginationMedia and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination
Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination
BooksCloudSKU: 9781032221212

Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination - Paperback

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Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination
Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination - Paperback
$125.24
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by Sunghan Ryu (Author)

Ryu presents essential concepts and frameworks on business and management in the media and entertainment industry in a digestible manner. Readers are supplemented with focused and relevant insights into critical topics with vivid examples from real world case studies.

Author Biography

Sunghan Ryu is associate professor at Shanghai Jiao Tong University. His research and teaching centers on digital innovation in the MEI. He is the author of Beauty of Crowdfunding: Blooming Creativity and Innovation in the Digital Era, and has published in top academic journals, including the Journal of Marketing, MIS Quarterly, New Media & Society, and the Harvard Business Review.

Number of Pages: 402
Dimensions: 0.82 x 9.69 x 6.85 IN
Illustrated: Yes
Publication Date: April 19, 2024
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