Marketing Mistakes and SuccessesMarketing Mistakes and Successes
Marketing Mistakes and Successes
BooksCloudSKU: 9781118078464

Marketing Mistakes and Successes - Paperback

$170.71
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Marketing Mistakes and Successes
Marketing Mistakes and Successes - Paperback
$170.71
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by Robert F. Hartley (Author), Cindy Claycomb (Author)

Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.

Author Biography

Robert F. Hartley is currently professor emeritus in the marketing department at?Cleveland State University.

Number of Pages: 416
Dimensions: 0.54 x 9.03 x 6.09 IN
Illustrated: Yes
Publication Date: October 07, 2013
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