BooksCloudSKU: 9780761826316
Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions - Paperback
$185.20
/
Shipping calculated at checkout.
In stock (50)
$185.20
Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions - Paperback
$185.20
/
Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions - Paperback
$185.20
/
products.product.pickup_availability.unavailable
Still deciding?
Payment & Security
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
Security
Related categories
High-Quality MaterialsMade with premium materials for long-lasting use.
Easy to UseSimple design for quick setup and convenience.
Versatile & Multi-PurposePerfect for home, office, or on-the-go.
Satisfaction GuaranteeLove it or return it for a full refund.
by Bill Dodds (Author)
This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.
Author Biography
William B. Dodds is Professor of Marketing, Fort Lewis College, Colorado.
Number of Pages: 356
Dimensions: 1.03 x 8.92 x 6.02 IN
Publication Date: August 25, 2003
Free shipping on all U.S. orders
Easy returns and exchanges
30 day money back guarantee
