Humanizing B2B: The new truth in marketing that will transform your brand and your salesHumanizing B2B: The new truth in marketing that will transform your brand and your sales
Humanizing B2B: The new truth in marketing that will transform your brand and your sales
BooksCloudSKU: 9781788602518

Humanizing B2B: The new truth in marketing that will transform your brand and your sales - Paperback

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Humanizing B2B: The new truth in marketing that will transform your brand and your sales
Humanizing B2B: The new truth in marketing that will transform your brand and your sales - Paperback
$26.99
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by Paul Cash (Author), James Trezona (Author)

There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.

Author Biography

Paul Cash is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. James Trezona is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

Number of Pages: 224
Dimensions: 0.9 x 8.4 x 5.5 IN
Publication Date: April 27, 2021
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