Hidden WOMBAT: How Executives Innovate Without the Waste of Money, Brains, and Time - Hardcover
Hidden WOMBAT: How Executives Innovate Without the Waste of Money, Brains, and Time - Hardcover
$44.78
/
products.product.pickup_availability.unavailable
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
by Topher Kinsella (Author), Rush Bartlett (Author)
Good ideas are killing great companies.
A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.
Every late-stage failure, every pivot, is a testament to this. When you're wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?
Needs-Driven Innovation (NDI)-inspired by Stanford University's Biodesign program-turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.
Reversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.
