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Harvard Business Review on Increasing Customer Loyalty - Paperback
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$29.00
Harvard Business Review on Increasing Customer Loyalty - Paperback
$29.00
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Harvard Business Review on Increasing Customer Loyalty - Paperback
$29.00
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by Harvard Business Review (Author)
How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making yourcustomers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value
Author Biography
If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.
Number of Pages: 240
Dimensions: 0.7 x 8.1 x 5.4 IN
Illustrated: Yes
Publication Date: April 12, 2011
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