Fad-Free Marketing: A Real-World Handbook for Restaurants - Paperback

by Bryan Duke (Author)

A concise, actionable guide to restaurant marketing with step-by-step, real-world instructions on how to actually do different marketing tactics (like online or radio) define your message, identify your target, etc. Do any of these statements sound like you? You know that marketing is important for your restaurant but you have little time to actually spend on it. You've tried one or two marketing tactics but wonder if they're really yielding results or if there might be a better approach. You've spent a bit of time browsing some marketing books, or searching for some advice online, but have grown frustrated that nothing seems to offer a simple and straightforward step-by-step guide that you can actually use. You've heard a story or two about someone who effectively used a marketing tactic like a radio ad or PR to supercharge their business but it was never clear exactly HOW they did it.If so, Fad-Free Marketing was written with you in mind. This book was designed as a clear and user-friendly step-by-step instruction guide with -Clear target customer and messaging strategies and guidance -Step-by step how-to guides for many time-proven tactics -Hundreds of specific, actionable ideas you can try now In Fad-Free marketing, you'll receive a focused and useful overview of the marketing fundamentals, or be able to skip directly to a section of interest for a step-by-step guide. You'll benefit from the experience of a marketer and business manager who has invested money, made mistakes, measured results, and finally taught and coached others on best-practices for each of the tactics in this book.

Author Biography

Bryan Duke has engaged his passion for marketing as both an entrepreneur and as a brand and marketing manager in fortune 500 companies such as Procter & Gamble, America Online and Novartis. He has consulted with companies both large and small on projects ranging from target audience refinement, messaging and advertising development, and forecasting and results measurement. In addition, he has run numerous training courses, participated in educational seminars, and blogs a bit in his spare time. Bryan has been recognized for his ability to present marketing fundamentals clearly, carefully choosing the 20% of issues that deliver 80% of the impact. He is an advocate of continuous testing and measurement principles that enable sustained growth in ROI and profit. This broad range of experience has given him a good sense for what does and does not work in the real world and a finely tuned BS meter.