Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists - Paperback
Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists - Paperback
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by Felicity Cowie (Author), Eileen Burbidge (Foreword by)
Everything you need to know to win great headlines for your business and make it a go-to authority for journalists.
Back Jacket
Have you ever seen a competitor get great headlines and thought, 'Hey! Why wasn't that us?'
- Get insider secrets to find out how to set your business apart and cut through the noise, using media coverage
- How to prepare your business to become a go-to authority for journalists from day one
- The end-to-end process of getting media coverage, demystified
- How to align media relations with your growth strategy and scale coverage
Included: An invaluable media relations toolkit with actionable templates, scripts and cheat sheets for transformational results
FELICITY COWIE is a media relations troubleshooter for some of the world's leading organisations and former BBC News and Panorama journalist. She's worked on 100,000 story pitches from both sides and now makes her insider secrets available to YOU...
Author Biography
Felicity Cowie is a media relations coach who has helped some of the world's leading organisations gain extensive news coverage. Having been pitched at least 100,000 story ideas as a journalist she has an insider's view on what breaks through and why. Her mission is to get early-stage businesses media-ready.
