
Digital Media and Innovation: Management and Design Strategies in Communication - Paperback
Digital Media and Innovation: Management and Design Strategies in Communication - Paperback
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by Richard A. Gershon (Author)
This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today's leading media, telecommunications, and information technology companies.
Author Biography
Richard A. Gershon is Professor Emeritus in the School of Communication at Western Michigan University, USA.



















