Desperate Marketers - How To Identify And Avoid Unethical And Ineffective Online Marketing Strategies - Paperback

by Raam Anand (Author)

By pulling back the curtains in the online marketing (also called as Internet marketing or SEO industry) Raam Anand helps people clearly see what's happening in this sector, what's working and what's not. A lot of hype is making rounds in the name of Internet marketing and Raam has started a movement against marketing companies, consultants and agencies that perpetrate unethical and ineffective online marketing strategies (and services). As a veteran Internet marketer himself and having more than a decade of experience in this industry, Raam busts some of the deep rooted myths and shows how unscrupulous marketers and marketing companies are still using stale technology to take their clients for a royal ride. This book is not just about problems. It will also provide you the solutions to these pressing problems. This is a huge industry and every day, hundreds of thousands of people are being victimized by unethical marketing practices. This book will lay it out in front of you, help you identify unethical marketing practices and steer you away to finding other effective solutions for achieving your results. This is all about finding new ways to achieve STARDOM in your industry, without getting victimized by unethical SEO or marketing perpetrators. Hype, as it is known in Internet marketing parlance, is an idea that is all about a strategy or a technique that's made to appear huge and larger than life, by unscrupulous marketers. They call it the next big secret and start selling their 'secret' sauce to unsuspecting customers. Hopefully this publication will help you understand how to identify hype from reality and staying away from unethical marketing, leading to finding new, stable, independent strategies for achieving stardom in your chosen niche.

Author Biography

Raam Anand is the founder of infoYOGIS, Asia's LARGEST Internet Marketing agency. He is also the founder of Stardom Alliance, that helps people achieve stardom and become one of the most sought-after authorities in their fields. Raam started "TheSpeakingTree.org" - a movement against unethical marketing. Raam was involved in systems programming to some of the leading banks and financial institutions in core areas like online banking, ATM interface, asset management, online transaction processing, inter-branch networking and so on. Since 1992, Raam has served in leading positions like Technical Director of PSL, Managing Director of Tempus Data Services, CEO of infoYOGIS, besides being an active adviser to several leading financial institutions and marketing companies. Raam stepped into Internet Marketing in the year 2001 and since then, he has published several highly successful software programs and products. His home study course - "Site Launch System" received a lot of praise and started a new market in the industry that many other people followed. His next training program "AgencyRiches" was responsible for helping many of this students to start and run their own profitable IM agencies. Raam started his own Internet Marketing agency in 2006 called infoYOGIS. Under his leadership and vision, this company soon grew from a 1-man operation to a 100+ people organization in 3 years and went on to become the LARGEST Internet Marketing Agency in Asia. Raam has more than a decade of experience in the IM industry and is one of the pioneers of online marketing. He has toured the world several times, visited more than 15 countries and speaks often at seminars and conferences all over the world. He also conducts workshops, bootcamps and mastermind sessions. As the CEO of infoYOGIS, he also provides consulting services for large companies throughout the world. Other than being a sought-after coach, thoughtful trainer and a well-known business leader who is ardently followed and admired by his students, Raam is also serving as the managing trustee of a non-profit institution, engaged in charity, education and research. Get more details, additional training, download and access his videos by visiting Raam Anand's personal website at www.RaamAnand.com