Creative Research Communication: Theory and Practice (Second Edition) - Paperback

by Clare Wilkinson (Author), Emma Weitkamp (Author)

Aimed at researchers seeking to engage the public with their work, as well as postgraduate students exploring practical research communication, this book provides a theoretically grounded introduction to diverse public engagement approaches. Organised into three sections, it begins by examining the historical development of public engagement and the contemporary drivers behind it, including the growing focus on inclusivity. The second section outlines practical methods-from face-to-face communication in settings such as festivals to artistic collaborations, digital tools, citizen science, and co-creation. Each chapter connects practice with theory, considering audiences, interactivity, and impact. The final section explores the increasing professionalism of the field, addressing ethics and the role of communication in generating research impact. The book concludes by emphasising the importance of sharing both the successes and limitations of emerging engagement practices.

Back Jacket

This book explores new and emerging approaches to engaging people with research, placing these in the wider context of research communication. Split into three sections, this substantially updated second edition of Creative research communication explores the historical routes and current drivers for public engagement, adding new work on inclusivity, professionalism and ethics as well as exploring practical approaches to engagement and considering how public engagement contributes to impact.

Starting from the premise that researchers can and ought to participate in the public sphere, this book provides practical guidance and advice on contributing to political discourse and policymaking, as well as engaging the public where they are (whether that is at the theatre, using digital media or as contributors to research itself). By considering the plurality of publics and their diverse needs and interests, it is quite possible to find a communications niche that offers up opportunities for the public to contribute to and thoughtfully consider issues raised by research, as well as its potential benefits to society.

These are important times for research communication. We face global challenges that range from populism and a denial of expertise to climate breakdown and potential challenges associated with technologies such as generative artificial intelligence. Instead of diminishing research communication to a tick-box exercise, we encourage researchers to consider opportunities for creative research communication approaches, to embrace ways to engage authentically and to enhance the integrity of research communication, in the context of their own disciplines and interests.

Author Biography

Clare Wilkinson is Professor and Director of the Science Communication Unit, UWE Bristol.

Emma Weitkamp is Professor of Science Communication and Deputy Director of the Science Communication Unit, UWE Bristol.