
Contemporary Consumption Rituals: A Research Anthology - Paperback
Contemporary Consumption Rituals: A Research Anthology - Paperback
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by Cele C. Otnes (Editor), Tina M. Lowrey (Editor)
An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych, communications, marketing & business.



















