Business Innovation FD - Paperback

by Alexander Hiam (Author)

Discover how to access your creative power to boost your success in business

Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.

Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.

• Advice on how to apply creativity to the workplace
• Ideas for spicing up presentations
• Shows you how innovation leads to more productive business

Business Innovation For Dummies is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue

Back Jacket

Channel your creative prowess to boost your success in business

Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities.

• Think outside the box -- learn how to tap into your creative energy and apply it to every area of the business milieu

• Take the reigns -- make your mark as an innovator and discover how creative thinking can lead your company (and career) to greater heights

• Brainstorm your worries away -- find out how to run a successful idea-generating session, from whom to invite to which brainstorming techniques to apply

• Turn crisis into progress -- discover how creative thinking can turn problems into opportunities for innovative progress

• Get the word out -- show your team how to trade in old ways of thinking to bring innovation to life

Open the book and find:

• The importance of refreshing your sales and marketing functions

• Advice on breaking down barriers to change

• How to identify your leadership style

• Ways to introduce creative practices to your daily routine

• Tips on writing a creative brief

• Innovative branding strategies and web promotions

• How to profit from the product life cycle

• Brainstorming ideas to get the creative juices flowing

Learn to:

• Harness creative thinking to boost productivity and revenue

• Give your company its competitive edge through fresh thinking

• Invent new products or services for a changing market

• Combine existing ideas or products into a new design

Author Biography

Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.