Big Ideas... For Small Businesses: Simple, Practical Tools and Tactics to Help Your Small Business Grow - Paperback
Big Ideas... For Small Businesses: Simple, Practical Tools and Tactics to Help Your Small Business Grow - Paperback
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by John Lamerton (Author)
DO YOU STRUGGLE WITH YOUR WORK/LIFE BALANCE?
Do you like the idea of running a lifestyle business, rather than putting in 15-hour days, day-after-day? If so, then this is the book for you. John Lamerton used to work 100+ hours a week, as he strived to become the next Alan Sugar or Richard Branson. Then he had kids, and everything changed - he now works part time, 20 to 25 hours per week as a self-styled "lazy entrepreneur". If you want to grow your small business, without having to learn complex marketing strategies, and without being told to simply "work harder than everyone else", then "Big Ideas... for Small Businesses" could be the "lightbulb moment" you've been waiting for... This book is a collection of the lessons, failures and successes that John now uses to coach and mentor hundreds of small business owners, teaching them to think bigger, work less, and design their business around the lifestyle they want. SOME OF THE "BIG IDEAS" THAT YOU WILL DISCOVER: - Why the "Dragons" hate lifestyle businesses, and why you should love them - How almost anyone could become a millionaire in their lifetime, given just 200 a month. - Why John blames Richard Branson for his early failures - How to get clarity on your business strategy, and bring that into your daily routine. - How to sell a dozen eggs for over 500 - The ONE thing that truly transformed John's business - How to find, hire, (and fire!) your first employee. - EXACTLY how he made over 100k from ONE marketing campaign. - The five magic ingredients for success in almost any given field. JOHN LAMERTON is a lazy entrepreneur and investor. He mentors fellow ambitious lifestyle business owners, teaching them how to design their business around their desired lifestyle. He's the co-host of the Ambitious Lifestyle Business podcast, and a regular on BBC Radio. John is a down to earth businessman who is candid about the mistakes he made and why he believes he made them. Buy this book if you want to have a lifestyle business that gives you a better work/life balance... =============================================================================="I felt myself getting motivated to make a change in my business. A change that is long overdue. I bought this book after first listening to it on Audible. It has been one of the best decisions I ever made! John had me completely hooked very early on." - Seoul Gal. "No fluff, enjoyable, easy-to-absorb business advice" - Dino T. "Unlike other business authors who focus on hustle, John's style is very much about doing the 20% that gets 80% of the results, and do something revolutionary and actually SEE your wife and kids." - Dan H. "It has given me the motivation to get my arse in gear and take my "ambitious lifestyle business" to the next level... to put some plans in place and start taking action to leave my day job and focus on my business full time." - William Williamson. "If you're someone who struggles to read many business books, but you want to read something that inspires you and teaches you a few things, then this is your book. It's a really easy read, packs plenty of interesting stories and value." - Daniel. "full of down-to-earth, practical advice that actually makes sense. Easy to read, no fluff, and loads of useful tips I can actually use." - Justine S. "Packed with ideas for business - a great read or listen! I have been listening to the audio version as I needed a bit of motivation to do some more marketing and I have been fired up by it...This book can give you lots of ideas for your business and with humour and honesty too." - Marie Paterson
Author Biography
JOHN LAMERTON is a lazy entrepreneur and investor, a former civil servant, who started a dotcom company back in 2000, despite having no skills, knowledge or experience - "but then neither did most of the other dotcom businesses at that time, so I was in good company!" He has run more than 60 small businesses since 2000, making millions of pounds, and thousands of mistakes along the way. Nowadays, he balances running what he calls an "ambitious lifestyle business" with raising two young children. A former "hustler", he now earns more money "working" 20 to 25 hours a week than he used to pulling all-nighters and "grinding" for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, teaching them how to design their business around the lifestyle they want. He's owned a website that told students where to get free sachets of shampoo, one that told people they'd been caught speeding (when they hadn't!), and one that told football fans where to get the best pies. Before he knew it, he was running a dating website, selling office space, working with florists to sell online, and selling package holidays to the Algarve. He's also owned a bingo website, a finance blog, sold mobile phone insurance, and streamed live sports events. He now works primarily in three sectors: sports betting, mentoring, and investing. He's a perennial optimist, firmly believing that the mighty Plymouth Argyle will one day play in the top-tier of English football. So far though, he's witnessed four promotions and five relegations. Still, it only takes a couple of back-to-back promotions... He lives in Plymouth with his wife Sarah, and two children, Jack and Harry. He's also a bit of a fanboy of Warren Buffett. And he can always, ALWAYS be bribed with cake. Mmm, cake...
