Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain't the Half of It! - Paperback

by Temitayo a. Osinubi (Author), Lorrie Thomas Ross (Introduction by), Michelle a. Bassett (Author)

Beyond Buzzwords addresses the ignorance and confusion surrounding professional Digital Marketing by taking a position on structured education in Internet Marketing, as well as the more dangerous parts of the web you won't hear from other thought leaders. Having been BOTH self-taught and formally educated in Internet Marketing, the authors have unique points of view few can lay claim to. They boldly lay their experiences bare for your benefit in this truly buzzworthy book.

Author Biography

Michelle A Bassett Michelle A. Bassett is a born entrepreneur and a highly skilled Internet Marketer. She uses her unmatched analytical and deductive reasoning skills to creatively craft campaigns around her clients needs. Ms. Bassett has an extensive background in SEO, PPC, Funnel Creation and Social Media Marketing. This experience has afforded her a track record of highly successful marketing campaigns. Starting from humble beginnings, Ms. Bassett stays community conscious. Despite her early environment, she made the commitment to take her education to never before seen heights. With a bachelors degree in Behavior Analysis and a Master Degree in Internet Marketing, not only did she become the first person in her family to graduate from college, but she has become an unstoppable force in the Internet Marketing community. Temitayo A. Osinubi Mr. Osinubi holds the distinction of graduating Salutatorian from Full Sail University's Internet Marketing Bachelor of Science (IMBS) program. Through coursework he's developed a strong understanding of all things Digital Marketing with an emphasis on mobile marketing. He also has experience in managing interactive, digital and mobile programs of various complexities. A dynamic speaker, Mr. Osinubi's presentation style captivates an audience while delivering actionable insights. He strikes a delicate balance between candor and humor that is engaging and hard to beat. Mr. Osinubi brings the trained eye and mindset of an investor to Internet Marketing, making his uniquely suited to both spot and leverage Digital Marketing opportunities. Mr. Osinubi is a consummate professional with a track record of success.