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Basics of Marketing For MBA semester 1, Course code 105 Compulsory Generic Core for all MBA students - Paperback
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Basics of Marketing For MBA semester 1, Course code 105 Compulsory Generic Core for all MBA students - Paperback
$35.78
/
Basics of Marketing For MBA semester 1, Course code 105 Compulsory Generic Core for all MBA students - Paperback
$35.78
/
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by Sanjeevani Pandey (Author), Pradip Kumar Sinha (Author)
Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to achieve organizational goals. According to The American Marketing Association: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Number of Pages: 212
Dimensions: 0.48 x 9 x 6 IN
Publication Date: May 01, 2024
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