Awareness Campaigns are Stupid: And Other Insider Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing - Paperback

by Kim J. Walsh-Phillips (Author)

Most marketing is a big fat waste of money. Dollars are thrown away every day in pursuit of "awareness" instead of focusing on what is REALLY important....going after the right prospects and driving them to become customers. Throughout this entertaining book, you will learn the industry secrets that the author has used to make her private clients a lot of money. In this book you will learn: -How to uncover the right messaging and marketing channels to attract the best customers for your business -The proven formula to make YOUR phone ring, eliminating the need for painful cold calling and prospecting forever -How to ensure you NEVER waste another marketing dollar ever again -The ways to finally get accurate, measurable and quick results from EACH and EVERY dollar you put into any type of advertising, marketing and promotion

Author Biography

Kim Walsh-Phillips is the award-winning Speaker, Author, Strategist and CEO of IO Creative Group (@iocreative), a results-driven marketing and PR agency. She is a techie marketing geek with great shoes, a hatred of awareness campaigns and an obsession for marketing with a sharp focus on ROI. Kim has worked with brands such as Harley-Davidson, Chem-Dry, and Hilton Hotels to increase revenue through direct response marketing. Kim has served as a keynote speaker for hundreds of conferences across the country and enjoys spreading her passion for marketing and social media through her tweets at @PRGuruKim. She is the author of the new book, Awareness Campaigns are Stupid Other Insider Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing.