BooksCloudSKU: 9781538137802
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society - Hardcover
$169.00
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$169.00
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society - Hardcover
$169.00
/
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society - Hardcover
$169.00
/
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by Arthur Asa Berger (Author)
Now in its sixth edition, this book provides an accessible and entertaining overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising plays in our lives.
Author Biography
Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.
Number of Pages: 304
Dimensions: 0.75 x 10 x 7 IN
Illustrated: Yes
Publication Date: August 12, 2020
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