BooksCloudSKU: 9781666920789
A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social - Hardcover
$187.00
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$187.00
A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social - Hardcover
$187.00
/
A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social - Hardcover
$187.00
/
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by Kati E. Sudnick (Author)
This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.
Author Biography
Kati E. Sudnick is assistant professor of communication studies at the University of North Carolina Wilmington.
Number of Pages: 202
Dimensions: 0.63 x 9 x 6 IN
Publication Date: November 28, 2023
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